The apple being grown in the most reputed garden or the apple planted in fresh soil??

My Copy of The Copy Book

How 32 of the World's Best Advertising
Writers Write Their Advertising.

All thanks to the Crossword book-sale, finally laid my hands on the ultimate. :-) Though I have read it many times over and over, from now onwards the high achieved will be of a different level altogether.

The 27 Club

I had been planning it for quite some time. This birthday had to be special. I was to touch the age of immortality-the 27-club; the age when great legends crossed over the edge. Janis Joplin, Jimmy Hendrix, Kurt Cobain and but of course the mighty Lizard King himself - Jim Morrison.

My enthusiasm knew no bounds, for I had even set my alarm to blast off a Morrison number, ‘Come on baby, light my fire’. I wanted to live like him, sing like him, drink like him, go absolutely berserk like him.
So I stepped out of the house, wearing my favourite ‘WANTED’ Morrison T-shirt, headphones stuck like glue with all his songs queued up for the day, bottle of water replaced by pack of beer cans conveniently dumped into my back-pack. I was feeling no less than a rockstar myself. I had switched off my cell-phone as today was meant exclusively for my hero. No interferences whatsoever. I took off on my activa, not knowing where I was heading to. Undecided and carefree, that’s the attitude I carried up on my sleeve. Forget the world, forget the people, not to touch the earth, not to touch the sky, just run run run, just run. The words echoed over and over again. Let it roll, baby roll..let it roll, baby..let it roll..all night long, it was as if something got over me, the speedometer kept rising, hitting 80, crossing 90, chasing 110, mounting over 140. I was so lost in the moment that I never realized that I had lost control over the brakes. The lights came flashing into my eyes and had me completely blindfolded.

I was kept under observation in the ICU for 3 days. When I regained consciousness, I could see my family looking at me with bated breath. They were uttering words but I couldn’t hear them. It felt as if all my bones were going to crumble any moment. I was completely helpless, I couldn’t speak. My throat was parched beyond measure. I saw my brother holding my iPod. Relief at last, I thought to myself. I looked at him with desperate eyes and he knew. He handed over the iPod to me. He plugged the headphones onto my ears while I struggled to lift my hand to adjust the volume. It was on the maximum level and I yearned to hear the voice of my idol, but nothing happened. I tried switching it off and then restarting but all in vain. I tried tapping the iPod and hoping for a miracle, but no luck. I had tears rolling down my cheek when realization dawned upon me. I stared at the ceiling in disbelief. One day of sheer madness and I had lost my hearing for life.

‘Cut’ I heard a voice in the background. It was Mr. Mehra, the show producer, ‘Well done, Sunisha!’
I knew radio was my calling.

Metered down @ 02224937755/ 24937746

All Mumbai commuters can now heave a sigh of relief. In case you want to travel to a particular place and the driver (be it rickshaw or taxi) refuses to take you to your destination, reach out to Mumbai Traffic Helpline @ 02224937755/ 24937746.

Here's how it works : Let's say you have to go from Pt.A to Pt.B. On spotting an empty rick/ cab you ask the driver to stop. By all means he will, but the minute you tell him the destination many a times he might refuse to go there, citing reasons like there's too much traffic to my tyre is about to break to there's no gas to something as lame as this vehicle is local :-p. By now you must have already got into the vehicle. When he refuses to move, dial the helpline 02224937755/ 24937746. A police officer will answer your phone immediately. You tell him, I boarded the vehicle from Pt. A and I intend to go to pt.B and the driver refuses to go there saying blah blah blah.. whatever the excuse. The inspector will want to confirm if the meter was up. If was tilted sideways before you boarded the vehicle, then you as a passenger are at fault. As apparently sideways means the driver is off-duty and you can't win the case. Once the inspector confirms the meter was up he will ask you for the vehicle registration number and then you will need to hand over the phone to the driver. There will be an exchange of arguments and finally the driver will agree. He has to. If he still insists to not budge, then the inspector will send a wireless message to the nearest traffic police guy and he will come up to you. This could take around 10 mins. And the cop will then take away the driver's licence. It has worked for me all the time. I don't know what's the number for outside Mumbai. I sincerely hope they implement this strategy all across.

Points to remember:

• The Meter has to be UP AND NOT SIDEWAYS
• Especially for ladies:Try this stunt at a public area and not some isolated locality
• Be quick to note down the vehicle registration number
• Ensure there is enough battery charge in your cellphone

PLEASE PASS ON THE NUMBER TO WHOMSOEVER YOU THINK MAY NEED THIS DISTRESS-CALL NUMBER!

I repeat the number 02224937755/ 24937746.

In a little while....

In a little while
Surely I'll be back
In a little while
I'll be there

In a little while
this hurt will hurt no more
I'll be home

The new year is in!

This will be our year!